Cultivating Economic Growth and Belonging through Culture

This blog post was written for the Ontario Chamber of Commerce and was published on their website on April 30, 2025.

Written by Kadija de Paula, Senior Manager, Research, Impact and Evaluation, Toronto Arts Council and Toronto Arts Foundation.

Canada’s appeal as a destination for immigrants has grown steadily over the past decades. In 2021, over 8.3 million people, nearly a quarter (23%) of the population, were or had been landed immigrants or permanent residents (StatCan, 2022). Since then, the trend has continued, with over 469,000 immigrants admitted to Canada in 2022-2023.  

Toronto, Canada’s most culturally diverse city, welcomed the largest share of recent immigrants, with 29.5% of newcomers settling, according to Statistics Canada (2022). In 2021, nearly half of Toronto’s population were immigrants, with even higher proportions in some municipalities within the Toronto CMA, such as Markham, Richmond Hill, Mississauga, and Brampton. Recognizing how newcomer communities help to shape our city’s cultural, social and economic vitality, Toronto Arts Council (TAC) and Toronto Arts Foundation offer programs for Newcomer artists that connect them to the resources they need to flourish and contribute to the local economy. 

Harnessing the Arts for Integration 

TAC’s Newcomer and Refugee Arts Engagement and Artist Mentorship programs foster artistic expression, mentorship, and community building. Through these efforts, newcomers gain platforms to share their stories, connect with communities, and build vital networks for personal and professional growth. 

For instance, the Newcomer and Refugee Arts Engagement program supports collaborative artistic projects that facilitate belonging in newcomer communities. Simultaneously, the Artist Mentorship program pairs newcomer artists with established professionals in their field, as part of an intentional workforce development strategy offering guidance and resources to integrate newcomer art professionals into Toronto’s vibrant arts sector. These programs are enhanced by the Foundation’s Neighbourhood Arts Network, which provides career development and wraparound supports to newcomer artists. 

Success Stories in Workforce Development 

Funded programs like Small World Music’s Incubator exemplify TAC and the Foundation’s impact on career development for newcomer artists. By connecting participants to industry veterans through mentorship and workshops, the initiative bridges gaps and supports artists to thrive in Toronto’s cultural economy. Likewise, Waard Ward’s floristry workshops recontextualize the traditional skills of a Syrian refugee family into an artistic practice, combining creative training with entrepreneurship to enhance employability and integration. 

Cultural and Economic Impacts 

Ontario’s culture sector contributes significantly to the province’s economy, with over $26 billion added to GDP in 2022 and over 270,000 jobs supported. Toronto’s creative initiatives reflect the findings of the Ontario Chamber of Commerce’s Policy Brief: Ontario’s Arts, Culture, and Creative Industries. The brief underscores the sector’s unique ability to foster integration, innovation, and economic competitiveness by promoting careers in the culture sector as viable employment options through intentional outreach to underrepresented communities. This initiative should also involve incorporating arts, culture and creative industries-related programming that encourages cross-sector collaboration and leverages the arts as a reflection of our community’s diverse cultural backgrounds.  

Moreover,  as outlined in the recently released report Fostering Integration Through the Arts: Learning from Toronto Arts Council’s Program for Newcomers and Refugees (a partnership between TAC and the Canada Excellence Chair in Migration and Integration (CERC Migration) at Toronto Metropolitan University) collaborations between the arts and settlement sectors further demonstrate how the arts can be leveraged to address challenges like underemployment and discrimination faced by newcomers. By nurturing creative talents, funded initiatives promote inclusiveness and equity. 

A Vision for the Future 

The City of Toronto recently launched Culture Connects: An Action Plan for Culture in Toronto (2025-2035). This 10-year plan aims to invest an additional $35 million in the arts and culture in Toronto. Such forward-thinking investments will ensure that the arts remain a powerful connector, bringing residents, newcomers, and tourists together to foster community, belonging, and economic growth. 

At Toronto Arts Council and Foundation, we are leading the way in empowering newcomers through the arts. Recently, Toronto Arts Foundation became one of ten organizations from across Canada and the United States to receive a $1 million grant from TD Bank through the TD Ready Challenge to expand our current support for newcomer artists. This three-year initiative will provide mentorship, education, and work-integrated learning to support newcomer artists to launch their creative careers or small businesses.  Through innovative programs such as this, we are not only enriching lives and communities but positioning Toronto as a global leader in creativity and inclusion. 

We invite business leaders, policymakers, and industry stakeholders to engage with us in shaping the future of Ontario’s creative workforce. Learn more in our collaborative brief:  Ontario’s Arts, Culture, and Creative Industries: Strengthening Competitiveness and Communities   

Great Cities are Arts and Culture Cities

2024 City Budget – support a $2M increase to TAC’s core budget

The arts shape Toronto’s identity and are key to the city’s revitalization. The time is now for the City to give back. After all, a caring and affordable city values the lives and careers of every resident, including artists and arts workers
 

TORONTO ARTS COUNCIL & THE 2024 CITY BUDGET 

On February 1, 2024, Toronto Mayor Olivia Chow released her proposed 2024 budget, detailing no increase – and no decrease – to Toronto Arts Council’s (TAC) budget. We appreciate the City’s continued trust in our services and value our ongoing partnership. However, TAC has not received a substantial increase to its core budget in five years, meaning our grants cannot keep up with inflation.   


2024 is the time for this increase to happen, and there’s still hope. In her introductory letter prefacing this year’s draft budget, Mayor Chow signaled the possibility of a last-minute boost:  
 

“I have heard from many Members of Council and Torontonians about additional priorities. Some have a desire to restore windrow services into the budget. Others are interested in more funding to festivals, the arts and community safety. I have allocated $8 million for the February 14 City Council meeting for a collective decision on these and other outstanding issues.” 

WHAT WE’RE ASKING 

We ask that Mayor Chow honour her commitment to increase TAC’s budget by $2M in 2024.  
 
Did you know? 

TAC relies on the City for 100% of its funding with over 90% of funding going directly to artists, arts organizations and arts workers.


ACTIONS TO TAKE 

As the city’s arms-length arts funding agency, it’s our duty to inform our partners at city hall about the pressures, concerns, needs and opportunities facing Toronto’s arts organizations and artists. We are a trusted resource and direct line to artists, which is why this funding increase must go directly to TAC. 
 
But we can’t do it alone! Your voice is crucial. Here’s how you can help: 

Email your City Councillor and let them know that you value the arts
 

In your email: 

Let’s be appreciative! Acknowledge City Council’s support for the arts to date.  

Voice your support for a direct increase to TAC’s budget by $2M in 2024. 

Share the impact of TAC funding and the arts in Toronto. Below, you’ll find specific examples of how TAC funding supports Toronto’s residents and the City as a whole. Reference any of the examples below or share a personal story. 

✔ CC the Mayor and Budget Committee in your email. 

✔ Send this email before February 14, 2024.

WHY NOW?

Artists Live Here 

  • 32,000 artists and arts workers live in Toronto. That’s 40% of the Canadian total and twice as many as any other Canadian city. 
  • In Toronto, 1 in every 50 workers is a professional artist. 

Source: More than 32,000 professional artists in Toronto. Hill Strategies, 2023


Great Cities are Arts and Culture Cities 

The arts contribute to the liveability of Toronto.

Why TAC?

  • TAC funding supports livelihoods with funds going directly to artists, arts workers and organizations: In 2023, TAC gave over 900 grants to artists and arts organizations, totalling over $23 million. 
  • TAC funding is truly representative of community needs: TAC is the city’s arms-length funding agency that operates on a peer-review process, meaning we rely on our arts communities to make funding decisions. 
  • TAC centers equity across all aspects of its work, including prioritizing investment in programs serving newcomers, Indigenous artists, Black artists, and youth arts. 
  • TAC has a low cost of delivery compared to other arts councils, at just $0.77 per Toronto resident.
    • By comparison, the per capita cost of grant delivery of other municipal arts councils in Canada ranges from $2 to over $4 per resident. 
  • TAC grant recipients create an economic leverage of $15 for every $1 of grant funding provided – an extraordinary return on investment. 
     

✷ In addition to our $2M ask we also support a funding increase to our partners at the Local Arts Service Organizations (LASOs) so that they can continue to engage communities through the arts in areas outside of the downtown core. ✷ 

VALUE

Arts add value beyond the dollar and help address pressing social issues

TAC funding increases social and professional connection for youth and newcomers 

“Arriving here as a refugee without much support or direction, I found solace and discovered my voice through participating in free arts programming throughout the city. [I want to] emphasize how crucial the support of organizations like the Toronto Arts Council is for artists like me. After all, what’s a city without its artists? You can’t grow anything without planting seeds.” 
 
Warda mohamed Youssouf. Founder, House of Arts, recipient of TAC’s Animating Toronto Parks funding program.

TAC funding encourages creative solutions to help those living with mental health and addiction issues.  

“When you have a mental health issue, your competence to tell your own story is questioned in a way that’s extremely distressing… We’ve heard that [our] workshops give participants a space to feel ‘perfectly safe just to be myself’; a place where ‘I can be heard, without prejudice or stereotypes.’ We’ve heard about their efficacy as a healing tool: ‘I’ve lost some feelings of sadness and isolation. I belong!’ and ‘I’ve been in hibernation a long time. As a result of this group, it feels like spring again.’”  

Kathy Friedman, co-founder of InkWell Workshops, a writing program for people living with mental health and addiction issues. InkWell Workshops has received several TAC grants through Creative Communities Projects.

TAC funding boosts youth engagement and increases community safety 

 “[Wheel it Studios] is an initiative that continues to build a culture of peace as its lessons on cross-cultural/cross-neighbourhood understanding and collaboration will have long term empowering impacts on our community.”  

Ruben ‘Beny’ Esguerra, co-founder of Wheel it Studios, a program that offers hands-on studio recording training for youth participants in two Jane-Finch neighbourhoods. Wheel it Studios has received several TAC grants through Creative Communities Projects.

TAC funding helps people build life skills 

 “[Theatre] helps the artists work through anxiety, understand complex social dynamics, practice interpersonal skills, and it’s also really fun. A lot of life skills are practiced too: showing up on time, being prepared, managing timelines, etc… These artists are very well suited to this job. What they need is more job opportunities.”  
 
Jordan Campbell, Facilitator, Purple Carrots, an organization that provides inclusive and accessible arts-based programming, specializing in diverse neuro and physical abilities. Purple Carrots has received several TAC grants through Creative Communities Projects.

TAC funding honours Indigenous creativity 

“The support the Pemmican Collective received from TAC was instrumental in allowing our collective to continue to build up Indigenous playwrights. Too often, resources are given to Settler run companies, who then in turn are tasked with Indigenous engagement, which translates into tokenistic box checking. By supporting Indigenous led initiatives such as this, TAC is investing resources directly in a group that continues to fight for equal place on our country’s stages.” 
 
Members of the Pemmican Collective. In 2022, the collective received its first grant from TAC through the Indigenous Arts Projects program.

TAC funding recognizes and encourages Black creativity 

“As someone who has always tried to push Black creatives beyond the boundaries of what is expected of us, I smiled numerous times during [the peer review] process as there were so very many projects that were doing just that. Animation, books, movies, sculpture, events, youth development, fashion, podcasts, fantasy, satire. Provocative. Visionary. Inventive… I look forward to the blossoming renaissance in Black creativity.”  

Powys Dewhurst, Programmer, Facilitator, Producer, and peer assessor for the 2022 Black Arts Projects panel

TAC funding leverages city services to boost civic engagement  

“The Artists in the Library program is such an incredible opportunity for the community and for artists to connect with each other.” 

Lisa Marie DiLiberto, Artistic Director, FIXT Point

TAC funding supports leading Toronto organizations 

 “Operating funding that you can count on allows you to invest in long term change, which is particularly important for Tangled Art’s work, which straddles art and advocacy. It has allowed Tangled Art to establish itself as a site for political engagement and a place for us to create Disability culture.”  

Cyn Rozeboom, Executive Director and Sean Lee, Director of Programming, Tangled Art + Disability

TAC funding promotes health & well-being 

“[MabelleArts has] inspired me in terms of art and its ability to transform community and I saw that we were really missing that in a community health centre setting. We offer so many programs but we were really missing a vibrancy and a life that arts can create… The reward for arts engagement is the happiness and health of our clients.”  

Julia Graham, Stonegate Community Health Centre, partner of the Arts in the Parks initiative.

TAC funding encourages community gathering 

TAC supports arts and culture festivals for the pivotal role they play in public and youth engagement, career development for emerging artists, neighbourhood revitalization and stimulating the visitor economy. Each year, TAC funds more than 75 festivals and invests over $3 million in festival activity, including operating grant support for 41 organizations that run recurring festivals.  

From large international festivals like HotDocs, to community-run festivals like JAYU Festival, TAC funding supports community gathering for everyone.

TAC funding inspires and launches careers 

“After I came out, I started to volunteer with the Inside Out LGBT Film and Video Festival just to meet other queer folks, and that’s when I was first exposed to short films and experimental films and I kind of fell in love with the possibilities… This city is very important in me making the decision to become an artist… it was important for me to turn to the Toronto Arts Council first before thinking about the Ontario or Canada Council. That local support of my peers is really significant and personally meaningful to me.” 

Michèle Pearson Clarke, 2019 – 2022 Toronto Photo Laureate. Michèle received her first ever arts grant from TAC in 2015. 

Bringing recording studios to young artists 

For Ruben ‘Beny’ Esguerra, musician, arts educator, community worker, Ph.D. (ABD) candidate in Musicology/Ethnomusicology and a finalist for the 2021 Toronto Arts Foundation Community Arts Award, art and community are always connected. Growing up in Colombia in a neighbourhood with a rich history of resistance, resilience and subsequently, creativity, Beny very early on was exposed to social injustice and the power of art to carry a message and hold meaning.  

Beny arrived in Canada with his parents as political refugees when he was a child. “The first places where I had an opportunity to perform my original music in Toronto was at International Solidarity events organized by the communities who arrived here for similar reasons. That’s the audience who has always supported my work and as a result I create music that resonates with them,” he says.  

His most recent album entitled Northside KUISi, A New Tradition Vol 3,  received a 2022 JUNO nomination for Global Music Album of the Year.  It features songs that explore issues such as environmental degradation, systemic racism and oppression while also celebrating tradition and emphasizing the need for community collaboration and healing. The very act of collaborating, of uniting artists from different walks of life to work together, is, for Beny, a path to healing.  

Collaborating and healing also underline the purpose for his Wheel it Studios program, which has been funded by Toronto Arts Council through the Creative Communities Projects program for five consecutive years, since 2018.  

Operating under New Tradition Music, Wheel it Studios offers 16 weeks of hands-on studio recording training for participants in two Jane-Finch neighbourhoods. Primarily working out of the Jane and Finch Boys and Girls Club and the Driftwood Boys and Girls Club, Beny and his collaborator Paul ‘Savilion’ DeFrancesco bring the recording equipment to these spaces, making it a “mobile” service. When the COVID-19 pandemic forced the closure of many programs, Wheel it Studios quickly pivoted to deliver equipment to participants at their place of residence and continued personalized training over Zoom.  

Offering training and guidance with beatmaking, music theory, audio engineering and songwriting, the program works with budding youth artists of all abilities and experience levels to hone their skills and expose them to all aspects of professional music recording. Esme, a singer and songwriter who participates in the program notes that “it really helps artists like me that maybe don’t play an instrument or don’t know music theory; it’s really important to learn that language.” Chocolate Coco Baby, another participant notes that “Basically, they taught me everything that you could know about music; they taught me how to create a beat, they taught me how to write a song, how to record it, how to do ad libs – that’s a whole thing in itself.”  

Leading music programs in the Jane Finch / Black Creek community for over 15 years, Beny created Wheel it Studios as a response to several barriers facing the community. The program fills a need for community arts programming and provides a way for artists from different neighbourhoods to collaborate. “Instead of the youth going to a specific location we take portable equipment to places where they feel safe from the street related tensions that exist and as a result all artists in the Jane-Finch arts community can have access and collaborate with each other,” says Beny.  

The outcome after the 16 weeks is a fully produced album, featuring original songs created by the participants. The participants also come together to create a music video for the album single and perform the music for a live audience. Artists like Zakisha Brown and Nathan Baya have experienced great success in their music careers after participating in the program, and doors have opened for many others due to the skills they’ve gained. This is something that Beny personally nurtures, having featured past Wheel it Studios participants Larry Blue, Mystro, Tracey Kayy and Nathan Baya in the track Thin Line from his JUNO nominated album.   

“[Wheel it Studios] is an initiative that continues to build a culture of peace as its lessons on cross-cultural/cross-neighbourhood understanding and collaboration will have long term empowering impacts on our community,” says Beny.  

Increases in Arts Funding

Toronto artists, arts supporters and residents developed the case for increased municipal support for the arts and moved it forward consistently and repeatedly beginning in 2001. What follows are highlights of a long but effective campaign.

Arts Funding Increase in Toronto – Timeline, 2001-2019

2001: The idea of a billboard fee to fund art in public spaces was first introduced in Creative City Youth Consultations. The Beautiful City Billboard FeeAlliance, later BeautifulCity.ca, was created with a membership that would eventually include over 60 Toronto arts and community organizations.

2003: City Council approved a Culture Plan for a Creative City, setting the target of $25 per capita funding for the arts to be achieved by 2008; at that time city funding was $14 per capita.

2005:  City funding had increased slightly to $16 per capita.

2007: City Council directed staff to report on billboard tax for arts and culture.

2008: Funding remained stalled at just over $16 per capita.

2009: First Beautiful City Town Hall was held in at City Hall Council and attracted over 300 young artists and activists demanding increased arts funding.

December 1, 2009: City Council passed a motion calling for a tax on city billboards, with 29 Councillors voting in favour and 12 opposed.    

August 26, 2010: City Council passed a recommendation to increase arts funding to $25 per-capita by 2013, with 40 Councillors voting in favour and one opposed.

May 2011: City Council unanimously passed the Creative Capital Gains Report calling for $25 per capita arts funding.

Summer 2011: Amid speculation that arts funding was under threat, the coalition Friends of the Arts was created to demonstrate public support for arts funding

September 2011: City staff report to Budget Committee recommends 10% cut to arts funding. 

September 15, 2011: Friends of the Arts hosted a press conference at Roy Thomson Hall, announcing that in 20 days, 20,000 people signed the Friends of the Arts petition requesting City Council to protect arts funding. 

Fall 2011: City budget did not cut arts funding for 2012.

November 2012: Supreme Court of Canada upheld billboard tax (challenged in the courts by the sign industry)

January 2013:  City Council voted in favour of a 4-year plan to increase Toronto’s yearly arts investment by $17.5 million and meet the long sought $25 per-capita commitment. This will be accomplished by utilizing a $22.5 million arts and culture reserve created from billboard tax revenue.

April 4, 2013: City Council directed $4 million of the $6 million arts funding increase to go to Toronto Arts Council grants program.

February 2014: Toronto Arts Council receives annual grants allocation of $16 million.

February 2016: Toronto Arts Council receives annual grants allocation of $17.8 million, an increase of $7.8 million since 2012.

2018: To remain on track to meet its $25 per capita arts funding commitment, City Council must increase the City staff-recommended arts budget by $2 million.

2019: City Council approves 2019 budget with total increase to Economic Development and Culture’s 2019 Operating Budget of $1 million, with $421,000 increase allocated to TAC.

Borelson is making waves 

“Through music and relatable lyrics, let’s feel less lonely and more united,” proposed the artist Borelson as he set out to create his debut full length album. Released in 2020, As Far As Eye Can See is a bold hip hop album that features heavy beats and production that draws on various musical influences. Borelson’s raspy and assertive voice delivers a unifying message of his journey and drive.  

Created with the help of Toronto Arts Council’s Music Creation and Audio Recording funding program, the album was one of his first artistic achievements after moving to Toronto. “It was my debut project here in Toronto, so it felt like being embraced by my new city, that I made the right choice to move here,” said Borelson who noted that the grant helped “open doors” for his artistic career.  

Borelson grew up in Gabon and Congo, lived in France, and eventually moved to Canada by himself. Before moving to Toronto, he could sense the city’s strong creative energy. “What’s unique about Toronto’s arts and music scene is the multiculturalism and the influences coming from everywhere, which creates an interesting environment where everybody can be themselves and bring their own perspective,” he says.  

Being himself and honouring his varied experiences and influences is something that Borelson brings to his art. His music is mainly hip hop, but draws on other genres including afrofusion, jazz, gospel, and occasionally features spoken word. He also works in film. Around the same time as the release of As Far As Eye Can See, Borelson created a docu series entitled ThisFAR of 32 mini episodes featuring immigrants and first generation Canadians and their success stories; a kind of ode to the creative community who helped him when he first arrived in Canada. Currently, Borelson is completing his first feature documentary about the impact of the Covid pandemic on marginalized communities and sectors, and the resilience they had to develop throughout, in order to survive. His debut album and ThisFAR were both inspired by the motto “I didn’t come this far to only come this far,” which he sings in the chorus of a track with the same title.  

Borelson’s drive is something that has helped him build his artistic network and form exciting collaborations, particularly when he sought to make his debut album in a new city. “Even if people barely knew me, they understood my drive, passion and vision. I’m grateful for their trust and what we were able to create,” he says of that experience.  

Now, also with the support of a TAC grant, Borelson is taking his passion for growth to new levels. After receiving a Newcomer and Refugee Artist Mentorship grant, he teamed up with Polaris Prize short-listed artist Junia-T to hone artistic skills like songwriting and composing as well as business acumen in marketing, networking and more. “It’s really a blessing to be mentored by someone who is wise, well respected in the game, and who tapped into multiple sides of his creativity (rapping, producing, DJing, etc.) just like I am trying to do,” says Borelson, who notes that the experience is also helping him navigate the music industry with better clarity. 

In the fall of 2021, Borelson released his sophomore album, Building Bridges. The album builds on his signature ambitious, innovative and positive approach with tracks that are already getting national attention. CBC Music’s The Block has given the track “Fearless” airtime and even featured it in a promo ad. “The plate is full. I can’t complain and remain grateful, and energized for the future!” says Borelson. 

Follow Borelson by visiting his website: www.borelson.com 

Connecting Forms with Holla Jazz  

What was a career-pausing injury led to the creation of an award-winning dance company; this is the founding story of Holla Jazz, guided by Choreographer and Artistic Director Natasha Powell. The company — which caught the attention of the Toronto dance scene in 2018 with its inaugural production FLOOR’D —  showcases traditional jazz dance with contemporary forms, culminating in highly energetic, innovative, intentional yet spontaneous creations.  

Powell, born to a Jamaican father and Grenadian mother, was surrounded by dance from the start. At the height of hip hop in the nineties, her older siblings threw backyard parties. The celebratory gathering of people and music, as well as social dancing in Black culture had a profound impact on her love for and approach to the form. The works created as part of Holla Jazz pulse with life through dance and live music.  

In 2010, Powell suffered a meniscus tear and had to have knee surgery, temporarily halting her dance career. She used that time to reflect on her craft, interests and ambitions. It also caused her to think more about a documentary that she once watched and couldn’t shake: Everything Remains Raw by dance educator, author and professor Moncell Durden. The film investigates the deep-structure and Afro-Kinetic memory present in dance practices throughout the African Diaspora. Her interest in the film led to a residency in New York with Durden to learn more about the lineage of jazz dance, and how Black social dance has grown from the early 1900s to now.  

She took her learnings, including traditional vernacular jazz dances such as the “Shim Sham” and “Black Bottom,” back to Toronto and shared them with collaborators Raoul Wilke, Caroline “Lady C” Fraser and Miha Matevzic. Merging their practiced dance forms of hip hop and house together with this dance form, they began the journey of honouring the history of jazz dance, while looking at its present and future possibilities. “Holla Jazz is this space where you can create experiences for these various forms that originated in different eras but are all connected to live and work together,” says Powell.  

Much like the ethos of Holla Jazz, Powell’s creation process originates with an idea and ensuing research (looking at imagery, reading, listening to music), which then evolves and comes to life through those working with her in the studio. “When I’m creating a piece or new work, I start with a theme that I’m interested in exploring, but then those ideas and themes become enhanced by the people in the room: the performers and collaborators that I’m working with,” explains Powell.  

This was the process that informed the creation of Dances with Trane, a collection of dances inspired by the music of prolific jazz musician John Coltrane, funded in part through TAC’s Dance Projects program. Yet two weeks shy of its premiere at the Meridian Dance Theatre, COVID-19 ripped through the world and everything changed. The premiere has been postponed since then, as Powell opted not to turn it into a film or a livestream. “I create work for that in person, live experience,” explains Powell, “So for [Dances with Trane] it wouldn’t do the form, dancers and musicians justice by turning it into a livestream.” Instead, Powell had the opportunity to pitch a video series concept to DanceWorks as part of their Moving Online project. Using pre-filmed footage captured by dancer and filmmaker Kristine Flores, the series, called 12 Notes, presents short vignettes featuring Holla Dance collaborators speaking about their experiences in the company. To allow viewers the opportunity to hear from the artists was very important for Powell when creating the concept.  

Working as an artist during the pandemic continues to be difficult for many, but artists and arts organizations are great at finding innovative ways to bring new work to audiences. As one of two Artists in Residence for Fall for Dance North, alongside Calgary-based artist Kimberley Cooper, Powell was invited to present work in the west wing of Union Station in fall 2021. Using photography and augmented reality, people were able to scan QR codes with their phones to view stills of dancers come to life with pre-recorded dance videos. Powell’s work with Fall for Dance North is continuing as she’s currently creating a new work for its 2022 iteration.  

As for Dances with Trane? “It’s not gone: I can’t wait to share it with the world on stage and in person, live,” says Powell. Toronto can’t wait either.    

Our COVID Response

The COVID-19 pandemic affected people and industries all over the world. The arts, entertainment and recreation sector was among the hardest hit by pandemic closures, in terms of number of jobs as well as total number of hours worked. Not only this, but it is expected to be the last to return to pre-COVID economic conditions. CAPACOA released a useful compilation of COVID statistics that demonstrate the impact. 

Toronto artists indeed felt the effects; even before COVID, artists have struggled to live and work in Toronto. See the Toronto Arts Foundation 2019 booklet: Arts Stats 2019 – Going Without: Artists and Arts Workers in Our Creative City, which makes it clear that Toronto’s artists face disproportionately high costs to live in Toronto (paying for both work space and essential training) while experiencing disproportionately low incomes. 

At the beginning of the pandemic Toronto Arts Council recognized that it was imperative to pivot and worked diligently to respond to the immediate needs of the arts community. We acted quickly and effectively, offering artists new funding opportunities while expediting support to the city’s arts organizations. 

Here’s what we did: 

 2020: 

  • With performances cancelled, contracts were terminated and artists needed immediate financial support. Before the launch of CERB, in collaboration with Toronto Arts Foundation and City of Toronto, TAC introduced the TOArtist COVID-19 Response Fund in March 2020. Thanks to the generosity of donors responding to the Foundation’s fundraising campaign, and the efforts of staff who worked into the night, a total of $833,667 to 982 individuals was disbursed to applicants in record time, with the first payments to artists disbursed within 10 business days after opening the Fund. 
  •  Recognizing the monetary constraints on many organizations with fixed costs TAC accelerated grant payments to annual and multi-year funding recipients in May 2020 to help them avert a crisis. 
  • TAC maintained funding to projects and individuals, knowing that artists would continue to explore, develop and disseminate new work in music, theatre, dance, literature, media, visual, community, and Indigenous arts. 
  • In doing so, in 2020 we hosted 68 days of adjudication and assessed 3626 applications. We recommend the largest number of grants in our history totalling $23,397,603, including the TOArtist COVID-19 Response Fund. 
  • Following increased emphasis on equity and inclusion in the arts, TAC conducted consultations with the Black Arts community. 162 survey respondents, plus 10 in-person consultations resulted in a report suggesting improvements to our outreach and granting process. 

2021: 

  • A new TAC Black / African-diasporic arts grant program was launched early in 2021, and $850,000 grants were approved in its first year. 
  • Timaj Garad joined TAC staff as Outreach & Access Program Manager to lead outreach efforts focused on the Black/African-diasporic arts communities and help design and implement the new grants program. 
  • To help support increased equity among all TAC’s operating clients the Equity implementation assessment score was increased from 10% to 20% of the overall score. 
  • A recovery grants program providing additional support for COVID costs to arts organizations provided $1.2 million in one-time grants in 2021.  


Throughout the pandemic: 

  • Understanding the critical need for timely information TAC issued 39 e-bulletins from March 2020 to the beginning of 2022 and co-hosted five town hall style Digital Updates with Economic Development & Culture to provide the arts community with updates on COVID-19 regulations and funding opportunities. A COVID-19 section was created on our website serving as a resource hub for TAC updates, health regulations, arts business tools, funding opportunities and art activations while it was relevant. 
  • Understanding that grant recipients faced extraordinary challenges during the outbreak, we assured recipients that they may postpone, adjust or cancel projects affected by the COVID-19 outbreak without penalty from TAC. 
  • Organizations receiving core funding were not required to have replacement programming for events or activities that were delayed, changed or cancelled due to COVID-19. 

Research 

Toronto Arts Council and Foundation worked with partners on research projects to bring essential support to arts organizations managing through COVID: 

  • #lights-on – a Toronto Metropolitan University led project that brought together key stakeholders to make sense of the crisis, synthesize and analyse data and impact studies, develop and communicate strategies for support of the sector as it envisioned the future. 
  • Cue to Cue also led by Toronto Metropolitan University drafted Guidelines for Occupational and Public Health Standards in performance venues during COVID recovery. 
  • Beyond the Toolkit:  Toronto Arts Foundation partnered with UofT and other organizations to catalyze conversations about pedagogy among community-engaged practitioners and the potential role of community engaged practitioners in the aftermath of COVID-19. 

20 Years of Beautiful city

In the fall of 2021, the City of Toronto launched ArtWorxTO: Toronto’s Year of Public Art. The program, which will run into 2022, features the development of public art projects within the city, both permanent and temporary, by local and international artists. It’s the start of the City’s 10-Year Public Art Strategy, “signaling Toronto’s renewed commitment to public art,” and “underscores a dedication to the arts sector as an essential component of a vibrant city.” The connection of public art, and the arts as a whole, to vibrant cities is an important one: it recognizes the public benefit of having visually stimulating, engaging and thought-provoking artworks in our gathering places.  

2021 also marks the 20-year anniversary of BeautifulCity.ca, a community-based initiative that ultimately transformed public and political support for arts funding in Toronto. Since the start of BeautifulCity.ca — a campaign to put a tax on outdoor advertising, and to invest that money in art in public spaces — an estimated $100M has been collected by the City’s Third Party Sign Tax, and Toronto Arts Council’s annual grants budget has nearly doubled. 

It all started with one billboard. Devon Ostrom, who spearheaded the BeautifulCity.ca initiative, was invited to present ideas to the City’s Culture Division for its upcoming culture plan in 2001 at the Creative City Youth Consultations. He was seeking ideas to make the city better, when he looked up: “The first real spark I can remember was after looking at an art piece by Recka [a graffiti artist] where they painted art over a billboard,” he says. “It didn’t make sense to me that advertisers had nearly unrestricted access to shaping the visual environment while people who wanted to make spaces better were buried in permits, fees or much-much worse.” 

Ostrom led with two ideas: the first is that public space is for the public. Yet advertisements representing private interests hold visual space that residents can’t avoid. “The billboard tax and regulation aimed to be a moderating force in public spaces,” Ostrom states. The second idea is that art is for the public, and can lead to the beautification of the city. Therefore, the reasoning was, a tax on billboards must be invested in the public in the form of art, and creative voices should get the opportunity to shape spaces as well. In addition to art in public spaces, BeautifulCity.ca advocated that revenue generated from the billboard tax should be invested in working artists and youth in underserved communities. 

It took a lot of work to realize the initial vision. Ostrom recalls sending many emails, making many one-on-one phone calls, and maintaining detailed spreadsheets to mobilize interest and support among the arts community. Manifesto Community Projects, at the time led by Che Kothari, played a large role in growing support for the idea through its coalition of organizations, artists, designers, advocates and organizers. “Devon Ostrom’s ability to work with and galvanize young artists in support of bringing art to public spaces helped transform Toronto’s arts funding landscape” says Susan Wright, Deputy Director, Toronto Arts Council, who helped guide Ostrom through advocacy strategies.  

In all, a total of 60 organizations joined to form a coalition, including Toronto Arts Foundation, to advocate for the billboard tax and to have those funds invested in the arts. Deputations, town halls, surveys, an Art is Power walk, and relentless enthusiasm eventually saw the success of the initiative. In 2009 the billboard tax and regulation was passed. Following a legal fight that went all the way to the Supreme Court, the City’s new sign tax was legally recognized in 2012.   

The artists and community groups agreed that Toronto Arts Council should be the recipient of increased funding. TAC’s position as an arms-length funding agency to the city, the fact that we’re governed by artists, and the integrity of our adjudication process led arguments for this case. In our Priorities for New Funding visioning document that was released in 2012, TAC identified that of the anticipated increase, 50% would be directed to existing programs, and 50% would go to innovation and communities. For the latter, TAC would come to create seven new strategic programs, including Animating Toronto Parks, many of which fund art outside of the downtown core that’s free and open to the public. In 2013, TAC began funding the youth arts organization ArtReach, which supports community-based arts initiatives that engage youth from equity-deserving populations. Today, TAC invests nearly 23.5 million annually in Toronto’s artists and arts organizations. 

A moment of inspiration sparked by art painted over a billboard grew to be a mobilizing force that garnered support from across Toronto’s arts sector. This youth-led, grassroots, community-based initiative inspired the taxation of outdoor advertising, and ensured political support for a significant increase in arts funding. This year, the city and its residents are celebrating and experiencing the benefits of public art; a continued affirmation that art makes a city more beautiful, in so many ways.  

Unpacking Normal 

“Normal.” This is a word that is often called upon as the world continues to grapple with the covid-19 pandemic. Questions like: when will we return to normal, what will become our new normal, or is normal even desirable, are often raised. “Normal” is also the word that appears in the marketing materials of the 29th iteration of the Rendezvous with Madness Festival (RWM), a multidisciplinary festival that aims to reduce stigma around mental health and addiction issues. Pink inflatable balloons floating in the air spell the word out, and, depending on the viewer’s perspective, the balloons can be seen as either floating away, or coming towards you. 

“I think we are all unpacking this together” notes Kelly Straughan, Executive Artistic Director of Workman Arts, the organization that runs the Festival. Yet with all of the adjustments we’ve made as a society because of the pandemic, and as the city opens up, it’s safe to say that we’re experiencing something new; this is what shaped the vision of RWM 2021, taking place October 28 – November 7, 2021. Operating in a hybrid form by offering audiences the choice to attend both online and in-person (at 50% capacity), the entire festival experience will be different, new, and certainly thought-provoking.   

Located in The Centre for Addiction and Mental Health (CAMH), Workman Arts offers both member-only and public-facing programming. Professional semestered training courses in Media, Literary Arts, Music, Theatre and Visual Arts, are available to its 500 member artists who identify as having lived experience of mental health or addiction issues. These courses, while focusing on artistic practice, have the added mental health benefits of reducing social isolation and promoting productive habits, notes Straughan. 

Its public-facing programming, including its flagship Rendezvous with Madness Festival, the annual Being Scene juried art exhibition, and presentations that take place throughout the year, not only empower artists with lived experience, but also serve to reduce the stigma around mental health and addiction issues. Their public programming, states Straughan, “does what art does: they promote empathy and understanding, and you get to see what it’s like to walk in someone else’s shoes,” she says. 

RWM wasn’t always a multidisciplinary festival. In 2018 in its 26th year, it grew from a film-only festival to include many other types of art, like visual arts, media arts, performance art, theatre and dance. “With different art forms, there are different experiences, different entry points, and obviously different conversations,” says Straughan. With visual arts, she notes as an example, audiences have agency over their viewing experience; you can decide how long you want to view a piece, and your own experience informs your interpretation. 

The immersive aspect of other art forms provide a multitude of avenues with which to challenge and advance perspectives on mental health. Straughan recalls past festival presentations including a space that was designed to make audiences understand what it’s like to have voices in your head all the time, and Psychosis from 2019, a dance piece created by choreographer Ronald Taylor that shows a psychotic breakdown in a very visceral way. Workshops, post-screening conversations and Q&A’s are also a staple of the Festival. “The discussions are important to unpacking the art together,” says Straughan.   

While switching to online fully in 2020—and again partially for this year—was necessary for health measures, the move has proven to be beneficial for film audiences. Straughan explains: “It seems like online has been a nice addition for people who have discomfort being in large groups or have accessibility issues or mental health reasons why they’re not comfortable out in public.” With online, they can still be a part of the festival experience, and for film at least, showing it online does not sacrifice the quality or intention of the art. 

RWM 2021 will feature a variety of works, including the opening night film Kímmapiiyipitssini: The Meaning of Empathy by filmmaker Elle-Máijá Tailfeathers which chronicles the impact of the opioid crisis on Alberta’s Kainai First Nation, the In(site) Exhibition featuring works that are intended to be experienced virtually, and the theatre production of Rosa Laborde’s True which centers around an aging father who develops Alzheimer’s. 

For those working in the arts sector who want to engage in the conversation further, Workman Arts’ BigFeels: Post Radical Growth Symposium: Making Space for Mental Health in the Arts is taking place November 1-3, 2021. 

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Workman Arts receives funding through Toronto Arts Council’s Creative Communities Operating program.